Hallmark adds Gift Card Greetings to digital gifting platform
Hallmark is combining a physical greeting card with a digital gift card for easy and personalized gifting options.
“When it comes to gifting, especially during the busy holiday season, customers want convenience and customizability, and that’s exactly what Gift Card Greetings offer,” said Lauren Benson, senior director of creative product development at Hallmark. “Nothing compares to the feeling of opening a greeting card with a heartfelt message, and when combined with a surprise digital gift card that caters to the recipient’s favorite store, restaurant or retailer, it’s truly a gift that’s perfectly suited for anyone.”
Gift Card Greetings, which are powered by The Gift Card Shop, will include digital gift cards from more than 100 stores and brands including Nordstrom, Starbucks, Home Depot, Uber and Xbox.
“Pairing gift cards with greeting cards is a popular way to celebrate special occasions, and now consumers can make this experience even more personable,” said Jaime Yeager, vice president of global business development at InComm Payments. “This collaboration highlights our shared commitment to enhancing customer experiences by merging the best of both worlds: Hallmark’s trusted brand for meaningful greetings and InComm Payments’ leadership in the gift card industry. The result is Gift Card Greetings, a seamless way to deliver digital gifts with a physical touch.”
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Various designs for multiple occasions and seasonal celebrations will be included in the Gift Card Greeting range, including birthday, new baby, wedding, anniversary, congratulations, thank you, and encouragement, as well as holiday styles for Christmas.
To send a Gift Card Greeting, customers choose a design, scan the unique code inside the card to visit The Gift Card Shop, select a digital gift card from more than 100 brands, add a dollar amount and handwrite a personalized message. When the recipient opens the card, they simply scan the code and enter a four-digit PIN to redeem their digital gift card.
Gift Card Greetings retail for $4.99 and can be found at Hallmark Gold Crown Stores, select retailers nationwide and online.
