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06/28/2021

Hallmark delivers handwritten messages to greeting cards

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a hand holding a cellphone

Hallmark is innovating the greeting card space with Sign & Send, which allows users to have their handwritten messages printed on a real greeting card that can be sent directly from a mobile device to a mailing address.

“We are thrilled to introduce this new technology that will help people put more care into the world,” Lindsey Roy, Hallmark’s chief marketing officer, said. “Today, people use their phones for everything from connecting with friends to shopping. Sign & Send offers the digital ease and convenience people have come to expect while giving them a way to create genuine and meaningful connections that can only be done with a Hallmark card.”

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a person holding a sign

In order to use the service, users must access Hallmark.com, where they can select their card and add their own handwritten message by writing it on a sheet of paper and snapping a photo that can be uploaded onto the website.

After the mailing address is entered, Hallmark will stamp the card and send it to the recipient at no extra cost, the company said.

“This is a personalized and seamless way for consumers to shop, choose, purchase and send greeting cards,” Roy said. “This new offering brings together the digital and physical by offering the exact same Hallmark cards that you find in stores at the same price, but signed and sent directly from a phone. As a way to celebrate this exciting launch, we are offering customers their first card sent using Sign & Send for free.”

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