Halls intros minis sugar-free cough drops

Halls is making it even more convenient to grab one of its cough drops.

New from the Trenton, N.J.-based company are the minis sugar-free cough drops, which are packaged in a flip-top and pocket-sized container.

The miniature lozenges, which are unwrapped versions of the standard Halls lozenge, are available in three varieties — cherry, honey lemon and mentho-lyptus. 

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In addition to launching this new innovation, the brand also shared that it is partnering with sportscaster Joe Buck on a campaign that showcases how he prepares for broadcasting games.

“The Halls brand is excited to offer a convenient option to people juggling busy schedules with the new Halla minis sugar-free cough drops,” Danielle Freid, Halls senior brand manager said. “There’s no better partner to help celebrate this launch than Joe Buck, a longtime brand fan who relies on Halls minis for on-the-go sore throat and cough relief when he’s on the move, especially as we approach the cold season.”

Buck will appear in the multi-faceted creative campaign across social, paid and earned media, the company said.

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“I have trusted Halls to provide sore throat relief when I need it most for many years and the new Halls minis allow me to bring that relief with me on-the-go,” Joe Buck said. “My job as a sportscaster keeps me constantly moving and a sore throat or cough really slows me down when I’m traveling from stadium to stadium. Halls minis are convenient and easy for me to bring with me, wherever I am.”

Halls minis sugar-free cough drops contain no less than 2.5 mg of menthol and aim to temporarily relieve coughs due to colds, as well as sore throats and occasional minor throat irritations, the company said.

Consumers can find the product at retailers nationwide the suggested retail price of $2.89.