HDA campaign shines a light on role of distributors
The Healthcare Distribution Alliance is rolling out a campaign meant to communicate the healthcare distribution industry’s role in the country’s COVID-19 response and overall healthcare system.
The first component of the campaign is a digital and television ad showcasing HDA member companies’ employees working to ensure hospitals, pharmacies and more have the medicine and supplies needed.
“As a vital link between 1,400 manufacturers and more than 180,000 providers, including pharmacies, hospitals, long-term care facilities, clinics and others nationwide, distributors have risen to meet the challenges of COVID-19, doing their part to ensure every single community has access to lifesaving medicines and medical supplies,” said HDA President and CEO Chester “Chip” Davis Jr. “‘Health Delivered’ represents the strength and resiliency of the healthcare supply chain and our members, who scaled their operations to handle the greatest public health challenge of our time. The campaign also underscores that distributors are prepared to do even more in service to patients, our valued trading partners and the country.”
The ad will run on cable and digital channels in the Washington, D.C., market, as well as in select states nationwide. The company said it is a central part of its enhanced efforts to highlight the essential role of distributors in the U.S. healthcare system. HDA noted that some 93% of pharmaceuticals and healthcare products move through its distributor members.
Besides the ad, HDA is operating HealthDelivered.org, a digital storytelling hub designed to engage stakeholders by amplifying the stories of distributors and highlighting how the industry is ensuring the delivery of healthcare treatments, medical suppliers and other services on a daily basis. The organization also supports thought-leadership programs.