Health-Ade is expanding beyond its popular kombucha offerings.
New from the Los Angeles-based company is Pop, a prebiotic soda line that is available in six flavors — pomegranate berry, lemon line, ginger fizz, strawberry vanilla, apple snap and juicy grape.
To celebrate the launch of this new line, the brand is launching a series of videos that not only pay homage and poke fun at the ‘90’s infomercial but also emphasize the benefits of its beverages, the company said.
“With this campaign, we hope to entertain and inspire people to stop accepting the crappy feeling they get after drinking traditional sugar-filled sodas, and to shake up their routine with something new. Health-Ade Pop is about having fun with what you drink, but also getting more function out of it. There’s no need for tradeoffs with Pop, you truly can have it all: good-for-your-gut prebiotics, detoxifying acids, and the delicious, totally craveable fizz of a refreshing soda,” Charlotte Mostaed, vice president of marketing said. “It’s soda, redefined!”
With Pop, Health-Ade is looking to provide consumers with low sugar, an all-natural prebiotic beverage that contains a vibrant taste and bubble fizzle that has been flavored with organic ingredients and cold-pressed juice, the company said.
“We have seen a dramatic increase in consumer interest in gut health over the past year as people begin to realize just how important gut health is to immunity and overall health,” CEO and co-founder, Daina Trout said. “We wanted to offer our customers something that doesn't compromise on taste and has legitimate gut health benefits, and Pop does just that.”
Health-Ade Pop is certified organic, vegan, gluten-free and Non-GMO. Each beverage retails for $2.99 and will begin rolling out to such retailers as Whole Foods Market, CVS Pharmacy and Walgreens, as well as online at Amazon.com.