Hella Cocktail’s Bitters & Soda line expands flavor variety

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Hella Cocktail’s Bitters & Soda line expands flavor variety

10/12/2020

Hella Cocktail’s collection of non-alcoholic mixers and bitters is expanding.

The brand announced that its Bitters & Soda line would be adding three new flavors to its roster — grapefruit, lemon lime and ginger turmeric.

Although created to cater to sober-curious consumers, the brand’s products can be mixed with wine for a cocktail, the company said.

Each of the brand-new offerings is made with the brand’s proprietary bitters, which are a flavor extract made by infusing bitter roots, bark, spices, fruit and botanicals together.

“We are thrilled to grow our Bitters & Soda line with the exciting new additions of grapefruit, lemon lime, and ginger turmeric,” Tobin Ludwig, co-founder and COO of Hella Cocktail said. “When we first created Hella Bitters & Soda, we saw a unique opportunity to take the classic, booze-free cocktail staple and make it more accessible for consumers — especially for those taking part in the sober curious movement. With our first two variants being a huge success, we're excited to introduce these unique spins on our original recipe, just in time for Sober October.”

Available on Amazon.com in a 12-pack that retails for $29.99 and a pack of four for $9.99, Hella Cocktail’s Bitters & Soda collection can also be found at such retailers as Whole Foods Market, Harris Teeter, Total Wine & More and BevMo among others.