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09/20/2021

Henkel appoints new regional head of consumer beauty

David DiBernardino has been appointed the regional head, consumer beauty care North America.
a man wearing a suit and tie

Henkel is welcoming a familiar face to a new leadership position.

The company, which is parent to such brands as Dial and Schwarzkopf, announced that David DiBernardino would be taking over as regional head, consumer beauty care North America.

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DiBernardino will lead the consumer beauty business in the United States and Canada and focus on building relationships with retailers, meeting consumer needs, advancing digitalization and growing the e-commerce platform, the company said.

“I am inspired and energized by the opportunity to proudly lead the Henkel Consumer Beauty business in North America, alongside an extremely talented team,” said DiBernardino. “I look forward to continue building our beauty brand portfolio, through a strong innovation pipeline and key focus on our customer and consumers.”

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Previously, DiBernardino served as the general manager of consumer beauty care in the United States, and prior to that was the senior vice president of sales in beauty care at Henkel.

Prior to being part of the Henkel family, DiBernardino held various senior leadership roles at such companies as GSK and Novartis.

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