Hershey’s gets a jump start on Halloween celebrations

Halloween may still be several months away, but that doesn’t mean Hershey’s is shying away from the scariest day of the year.

The company is unveiling several of its new innovations for the holiday, which include new features and flavors across its Reese’s, Hershey’s Kisses and Cookies ‘N’ Crème offerings.

“Halloween isn't complete without a Reese’sKit Kat or Hershey’s candy bar, but this year we have something brewing that will take the season to the next level,” Eric Bowers, senior manager, Halloween season said. “We have four new treats that put a spooky spin on our classics. Between our Reese’s Franken-Cups, Kit Kat Witch's Brew, Hershey’s Kisses Vampire chocolates, and Hershey’s Cookies 'N' Crème Fangs, we have something for all our Halloween fans this year.”

New additions from the company include:

  • Reese’s Franken-Cups, which contain the brand’s iconic milk chocolate and peanut butter center, as well a franken-green crème. Available in snack, standard and king-size bars, it will retail for $3.89;
  • Kit Kat Witch’s Brew, which features a marshmallow flavor and green crème, and are to retail for $3.89;
  • Hershey’s Kisses Vampire Chocolates, which contain a combination of milk chocolate and bright red, strawberry-flavored crème. It is to retail for $3.79; and
  • Hershey’s Cookies ‘N’ Crème Fangs, which feature a vampire look. Each pip is to have its own fang display and retail for $3.89.

In addition, the company also will be bringing back several fan-favorites for the season, including Reese’s Peanut Butter Pumpkins, Kit Kat Pumpkin Pie Miniatures, Glow-In-The-Dark Assortment, and Hershey’s Kisses Monster Milk Chocolates, as well as others.

Each of the new products from Hershey’s will be available in stores nationwide for only a short period of time.