Hi-Chew Plus Fruit adds sweet, tart pairings

Hi-Chew’s Plus Fruit line is adding not one, but two new fruit blend flavors to its lineup.

New to the Irvine, Calif.-based company’s collection of chewy candies blended together with real fruit pieces are the orange and tangerine, and red apple and strawberry varieties.

“Plus Fruit is such an exciting product offering for Hi-Chew, and we are thrilled to bring it back to the market in a new and unique way for our brand fans,” Tatsuya Takamiya, the chief marketing officer of Morinaga America, said. “Tapping into consumers’ continued interest for two fruit flavors in one, Plus Fruit seamlessly blends two delicious flavor offerings with the added fun of real fruit pieces, making the Hi-Chew  experience even more fulfilling.”

Available in a 3-oz. bag that retails at $2.59, consumers can find Hi-Chew Plus Fruit at retailers nationwide and online at Hi-Chew.com.