News Briefs

Recently, Hi-Chew showcased its newest innovation—hitting shelves just in time for Easter. 

The Bites Easter Egg, which contains two bags of its Bites, is a convenient way to enjoy its popular snacks in an easier format that can be taken on the go. 

Available in three of its popular flavors — mango, green apple and strawberry — the unwrapped chewlets are coated in a plant-derived powder that helps keep the candy from sticking together without composing its chewy texture, the company said.

Currently, Hi-Chew Bites Easter Egg carries an SRP of $5.99 and can be found where the brand’s products are currently sold. 

Topo Chico is debuting its new Mixers line, which consists of elevated non-alcoholic mixers crafted with premium ingredients, the company said.

The mixers feature a light essence of flavors, bubbles, filtered sparkling water and minerals for taste. The beverages are made for mixing in mocktails and cocktails and come in three options—ginger beer, tonic water and club soda. 

Beginning March 11, Topo Chico Mixers will be available at retailers nationwide, liquor stores and drug stores in single flavor packs of four that retail for $6.79. 

Versed is bringing the benefits of retinol to overall body care with its new Press Restart Advanced Retinol Body Butter. 

The body cream is infused with texture-reforming retinol to help firm, smooth and even skin, the brand said. 

The body butter features tripeptide for skin renewal and repair, and also contains tucuma and cocoa butter to moisturize skin. 

Retailing for $21.99, Versed’s new Press Restart Advanced Retinol Body Butter is available for purchase online and at Target.

New from BelliWelli is the 4-in-1 Powder, a gut-centric wellness powder that aims to help promote digestive harmony, the company said.

The product is designed to support healthier hair, skin and nails. The powder does not contain artificial flavors or dyes and it is easily dissolved, the company noted. 

The powder comes in yuzu mandarin, tropical breeze and cucumber lime cooler flavors, and features collagen, probiotics, electrolytes and dietary fiber.

BelliWelli’s the 4-in-1 Powder is available for purchase online. 

Organic Olivia, founded by herbalist Olivia Amitrano, is looking to help women with their personal health concerns. 

The brand has debuted its new Flora-V product, which is a probiotic that is formulated with super fruits and aids in supporting a healthy vaginal microbiome, the company said. 

Made with Cranberex as a key ingredient, the product also helps in discomfort and imbalance and encourages normal pH, according to the brand. 

Retailing for $49, Flora-V is available for purchase online.

Oreo is adding two new flavors to its product family. 

First up is the brand’s limited-edition Dirt Cake chocolate sandwich cookies. The cookies feature the brand's signature chocolate basecake with a layer of brownie crème flavor, a layer of chocolate crème and a wafer with crumb and gummy worm-inspired cookies on top. 

Next up are the Tiramisu Thins, which contain its classic thin cookie with a layer of tiramisu crème filling. This launch is a permanent addition. 

Both of Oreo’s launches will be available on store shelves beginning March 4.