Higher Education Skincare, Seed Phytonutrients win at ECRM Purpose-Driven program
Higher Education Skincare won the Drug Store News/ECRM Buyers’ Choice Award for its Cram Session Blue Light Blocking Moisturizer at ECRM’s Purpose-Driven & Indie Brands virtual session held this month, which focused on brands that have a socially, environmentally and economically relevant purpose. Seed Phytonutrients was a finalist for its Body Collection.
The products were selected from dozens of entries submitted by participating suppliers. Buyers were able to evaluate each entry and cast their votes based on product packaging and innovation via the Drug Store News-branded Buyers Choice Awards section of the ECRM Connect platform.
“Consumers today are not just focusing on their own wellness, but also on the wellness of the entire planet,” said “Craig Chmielowicz, ECRM senior vice president of health and beauty care. “Both Buyers’ Choice Award winners have products that address both of these areas through their formulations, packaging and processes. Congratulations to both winners.”
Higher Education Skincare is re-launching its assortment of award-winning skincare products formulated for the Gen Z audience with new sustainable, recyclable packaging that supports climate change reform and Blue Beauty.
The company was established in 2017 by beauty and skincare industry veterans and developed in partnership with a dermatologist for an increased focus on sustainability. Its new packaging, which is set to officially launch in April 2021, will feature vibrant colored cartons made from 100% recycled paper, and primary custom-made vessels made from post-consumer resin.
Its Cram Session Blue Light Blocking Moisturizer was developed for all skin types to hydrate, nourish, and protect skin from damaging blue light emitted from digital devices. The moisturizer features fractionated melanin and vitamins E, A and C. The company said that when used daily in conjunction with blue light glasses, the product can protect against high-energy visible light, which can cause premature aging.
Seed Phytonutrients is a family-run clean beauty brand dedicated to crafting high-performance formulas for hair, face, and body while promoting environmental sustainability for the beauty industry as a whole. Its Body Collection is a clean, natural range of formulas crafted to effectively cleanse and moisturize the skin.
Every formula is powered by organic sunflower seed oil and camelina seed oil— both rich in fatty acids that condition, moisturize, and smooth the skin. Its bestselling Body Cleanser and Body Moisturizer are developed for use all over the body, while Callous Balm and Hand Salve provide more targeted, deep moisturization for trouble areas. All formulas feature a fragrance of sea salt and bergamot or cedar leaf and beach sage, made purely with essential oils.