Holistik Wellness releases Focus Stik

The brand also expands its retail distribution to The Vitamin Shoppe.
Gisselle Gaitan
Online Editor
Gisselle Gaitan profile picture
Holistik Wellness Focus Stik

Holistik Wellness has released a new product ahead of a recent collaboration.

The CBD brand has launched its new Focus Stik, which contains lion’s mane, green coffee bean and l-theanine to provide users with such benefits as supporting a clear head and balanced energy, the company said.

Packaged in an easy-to-use stir delivery system that releases water-soluble hemp extract powder cultivated from hemp grown indoors, consumers can place it into any beverage. Additionally, the packaging indicates how much CBD is being consumed.

[Read more: The Vitamin Shoppe opens 1st franchise location in Indiana]

In addition to launching this new product, the brand has also launched its distribution to The Vitamin Shoppe, which will carry its products in more than 600 locations across the nation and online.

“The Vitamin Shoppe is a beacon of health for consumers in this country and holds a special place in my heart, as my mom, the inspiration for Holistik, used to bring me there for all of our wellness needs”, said TJ Stouder, co-founder and CEO of Holistik. “The CBD category is expanding fast, with lots of information out there, and consumers are seeking trusted, quality resources, such as The Vitamin Shoppe. We believe the power of this partnership with The Vitamin Shoppe will be monumental in introducing many new consumers to Holistik’s innovative approach to the power of CBD wellness.”

Holistik Wellness’ products, which include pre-portioned 10 mg Stiks, will be featured in the store’s CBD HQ.

[Read more: Cannabinoids industry to grow 20% between 2022 and 2030]

“The Vitamin Shoppe is proud to be a leading national destination for trusted, high-quality CBD products. We are excited to offer our customers an innovative new way to access the wellness benefits of CBD via Holistik’s novel and convenient Stir Stik design,” said Muriel Gonzalez, chief merchandising and marketing officer of The Vitamin Shoppe. “Our CBD HQ concept provides an industry-leading assortment of CBD brands and products, as well as the expertise of our knowledgeable Health Enthusiast associates, and we’re pleased to welcome Holistik to The Vitamin Shoppe stores.”

Products consumers can find range from Focus, Sleep, Stress and the new Focus Stik, which comes in singles and 10-packs.