Homeopathy

ANAHEIM, Calif. — According to a study presented Friday at the Natural Products Expo West, Boiron has found there is substantial opportunity for growth in the retail sales of homeopathic medicines with notable interest among consumers in trying homeopathic medicines.

Nearly half of all consumers have used a natural or alternative medicine successfully in the past, and there is strong consumer desire to minimize their usage of traditional over-the-counter medications because of safety and purity concerns.

HIGHLANDS RANCH, Colo. — Similasan this past fall added Computer Eye Relief to its lineup of homeopathic eye care products. The active ingredients in Similasan Computer Eye Relief eye drops stimulate the eye’s natural ability to relieve eyestrain due to intense computer work, high TV consumption, significant amounts of reading or writing and driving at night.

Aisle7 and Boiron last month partnered on the Aisle7 Online Decision Support Tools, an online decision support engine to provide science-based, self-care homeopathic product recommendations. Called the Homeopathic Medicine Finder, the Boiron-branded tool enables consumers to filter through more than 350 health conditions and symptoms to find the right product. 
The new tool will be featured across more than 2,000 in-store retail locations and 150 websites served by Aisle7.

Boiron this past fall administered an online makeover across its Oscillo.com site and introduced three additional Internet destinations: ChildrensOscillo.com, Chestal.com and ChildrensChestal.com. The new websites all feature helpful tips for staying healthy and offer Web visitors money-saving coupons.

BUFFALO, N.Y. — Last year’s recalls have put many popular children’s cough-cold medicines in the headlines and off the shelves. Couple that factor with the debate over safety and efficacy of these products, and you have a market primed for just as efficacious but safer introductions, like those in the homeopathic sector.

The safety and efficacy debate around several children’s cough-cold ingredients over the past few years, the spate of recalls of several pediatric products in the past year and the more recent media-driven concern over a child accidentally overdosing are all helping to raise awareness of homeopathic solutions, especially as those are the kinds of issues that drive moms to the Internet in search of answers.

NEW YORK — The new marketing frontier of social media has created new opportunities to reach a very passionate consumer, and that may be one big reason behind homeopathy’s escalating penetration with the general public.

Homeopathy products, especially in the cough-cold space, appear to be doing very well. That’s good news in and of itself, but according to recent Boiron research, it gets better: People who place homeopathy in their market baskets tend to buy more by the time they get to the checkout.