products to watch september hero

HRG’s five notable products from August 2023

HRG reviewed 25 products in the health category, 34 items in the wellness sector and 35 items in the beauty aisle to see which ones stood out as Products to Watch.
Nigel F. Maynard
Editorial Director
Nigel

Product introductions dropped again in August, after two straight months of increases. For the month of August, suppliers introduced 94 new products, which is 75 fewer items than the 169 they released in the previous month.

Waukesha, Wis.-based HRG reviewed 25 products in the health category, 34 items in the wellness sector and 35 items in the beauty aisle to see which ones stood out as Products to Watch.

Here is what they found:

1. Biofreeze Overnight Pain Relief Roll-On

Reckitt’s Overnight Pain Relief Roll-On is launching new products to assist with nighttime discomfort from pain, including a menthol pain relieving gel in an on-the-go roll-on. The mess-free form offers the brand’s Biofreeze formulation and includes soothing lavender essential oils to promote a good night’s sleep. It comes in a 2.5-oz. roll-on bottle.

2. Hyland’s Naturals Baby Diaper Rash Cream

Hyland’s Naturals has developed a new line of pediatrician-tested baby product, including a hypoallergenic Baby Diaper Rash Cream. The cream contains organic ingredients and is free from petrolatum, talc, parabens, phthalates, fragrances and dyes. It includes zinc oxide as a skin protectant to help soothe, treat and prevent diaper rash. The cream comes in a 3-oz. tube.

3. O’Keeffe’s Working Hands Pain Relief Cream

To combat the pain that can come from dry, cracked and itchy hands, O’Keeffe’s has launched Working Hands Pain Relief Cream. O’Keeffe’s started with its hydrating Working Hands formulation, and then the brand added 4% lidocaine and cooling peppermint oil for pain relief. It comes in a 3-oz. container.

4. MiraFIBER Gummies

Bayer said it developed MiraFIBER Gummies daily prebiotic fiber supplement to feed the good bacteria in the gut. With 8 g of fiber per serving, the dietary supplement was designed to support digestive health and the metabolism of carbs, fats and proteins with the help of B vitamins. Available in six fruity flavors, the product comes as a 72-ct. bottle.

5. Olay Sensitive Eczema Therapy Skin Relief Cream

Procter & Gamble’s Olay Sensitive Eczema Therapy Skin Relief Cream is a treatment with colloidal oatmeal and vitamin B3 to provide hydration and temporary relief from eczema. It also treats other minor skin irritations, such as dryness and itchiness. The cream is formulated for sensitive skin and is free from steroids, fragrances, parabens, phthalates, dyes or mineral oils. The cream comes in a 1.7-oz. tube.

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