HRG’s five notable products from February 2023
Product introductions were relatively strong again in February, though the number of new products was lower than in January. It was the third straight month of declines. For the month of February, suppliers introduced 194 new products, which is 30 less than the 224 they introduced in January. Waukesha, Wis.-based HRG reviewed six products in the health category, 83 in the wellness sector and 106 items in the beauty aisle to see which ones stood out as Products to Watch. Here is what they found:
1. Neosporin + Lidocaine Maximum Strength Ointment
Johnson & Johnson’s new Neosporin + Lidocaine Maximum Strength Ointment provides consumers with a topical antibiotic to desensitize and numb painful cuts, scrapes and burns. The no-sting formula is designed to deliver relief quickly and offer 24-hour protection, the company said. It comes in a 0.5-oz. tube.
2. Smooth AF Athlete’s Foot Towels
Smooth AF Athlete’s Foot Towels from Pelli Skin were developed to cure and prevent athlete’s foot while also cleaning, conditioning and revitalizing feet. The towels are made with the active ingredient Tolnaftate, but are alcohol- and paraben-free. Pelli Skin claims the towels are gentle enough to be used daily. It comes in a 30-ct. pack.
3. Tagamet Heartburn 200mg Tablet Icy Cool Mint
Medtech Products’ Tagamet Heartburn 200mg Tablet Icy Cool Mint is formulated to provide a cooling sensation in the mouth and throat. The company said that with just one tablet, heartburn and acid indigestion can be prevented or relieved. It can be taken before, during or after a meal. Icy Cool Mint comes in a 30-ct. pack.
4. Sensodyne Sensitivity Gum & Enamel Toothpaste
Sensodyne Sensitivity Gum & Enamel Toothpaste by Haleon is formulated to create a protective layer over enamel while providing sensitivity relief. The brand uses stannous fluoride for triple action to target hard-to-reach places and help restore and maintain gum health. It comes in a 3.4-oz. tube.
5. Gillette Intimate 2-in-1 Shave Cream + Cleanser
Procter & Gamble has introduced Gillette Intimate 2-in-1 Shave Cream + Cleanser as a way to protect the pubic area from shaving irritation. Made without parabens, dyes or silicones, the dermatologist-tested shave cream is gentle enough to double as a daily cleanser, the company said. It comes in a 6-oz. tube.