Hostess Brands has launched a new snack cake meets candy bar treat.
Kazbars features a soft layer of chocolate cake, crème, candy crunch, caramel or smooth chocolate fudge. Each bar is covered in a rich chocolate-flavored coating and topped with a drizzle.
Available in chocolate caramel and triple chocolate flavors, Kazbars come in two sizes.
“We know that consumers are craving multitextured snacks – and the variety of creamy, crunchy and rich layers in our new Kazbars will make every snacking experience a more joy-filled one,” says Christopher Balach, general manager of Hostess Brands. “This new kind of snack delivers the familiar, moist Hostess cake consumers know and love with a new, delicious fusion of layers and textures. The snack has performed strongly with consumers throughout product-testing and we're excited to see that translate in the marketplace.”
Consumers can find Hostess’ new Kazbars in 10-oz. boxes that contain 8 individually wrapped mini bars and a 2.75-oz. size at grocery, mass retailers and convenience stores.