Hy-Vee partners with Caitlin Clark Foundation to support childhood nutrition
Hy-Vee is partnering with the Caitlin Clark Foundation to support childhood nutrition by raising funds for local food banks across the Midwest in March.
The Caitlin Clark Foundation Round Up will take place March 1-31 across all Hy-Vee, Dollar Fresh Market and Fast & Fresh locations. Customers can round up their purchases to the nearest dollar during checkout with all funds collected at stores going directly to the Caitlin Clark Foundation, which in turn will work with local Feeding America partner food banks.
Childhood hunger has reached a critical level across the country and is an important issue for the Caitlin Clark Foundation.
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“Nutrition is very important to children’s growth and wellbeing and has been instrumental to my success as an athlete,” said Caitlin Clark. “By providing meals to families who are food insecure, we can help make sure each child has the energy they need to succeed.”
In the United States, 1 in 5 children face hunger, and more than 575,000 children across the Midwest are considered food insecure. Studies show that the lack of adequate nutrition adversely affects children's health, putting their growth and mental health at risk.
The mission of the Caitlin Clark Foundation is to uplift and improve the lives of youth and communities through education, nutrition and sports.
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"Hy-Vee was the first company to sponsor Caitlin Clark in 2021 under her first NIL deal. We have been honored to be an integral partner throughout her basketball career," said Matt Nickell, vice president of sports marketing at Hy-Vee. "This round up is just one more way we can partner together with our shared belief that feeding and supporting kids today will build stronger communities tomorrow."