Hy-Vee sees sales of hair, beauty products surge

Sandra Levy
Senior Editor
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Hy-Vee is seeing a significant increase in the purchase of hair and beauty products across its more than 265 stores, following the temporary closure of many salons, barbershops and spas throughout Hy-Vee’s eight-state region.

Since mid-March, hair coloring, nail polish and nail care products have more than doubled in sales at Hy-Vee. As more customers cut their hair at home, sales for hair trimmers have more than tripled since the end of March, Hy-Vee said.

Additionally, demand for hair accessories has been on the rise since the beginning of April as customers seek elastic bands to make masks.

In response, Hy-Vee will be offering a 15% discount off beauty product sales this Friday and Saturday.

The 15% off sale also will apply to the variety of popular cosmetic brands that Hy-Vee carries, including Maybelline, CoverGirl, L’Oréal, e.l.f, Revlon, Sally Hansen and Neutrogena. Select stores offer such specialty brands as bareMinerals, OPI, Stila, Smashbox and theBalm Cosmetics.

“We are continuing to see widespread demand for hair and beauty products in our stores as this pandemic progresses,” said Darren Baty, Hy-Vee’s executive vice president and chief merchandising officer. “At Hy-Vee, our goal has always been to be a convenient one-stop shop for our customers. That mission has never been more important than now, especially as we serve those who don’t want to travel to multiple stores to pick up their essentials.”

Hy-Vee also has seen a spike in purchases of body washes, lotions, facials, beard products, women’s shaving products, bar soap, bath bombs and bath salts. Despite higher than usual demand, the products are available for purchase at local Hy-Vee stores or via Hy-Vee Aisles Online.