Hydrant adds hydrating caffeine product
Electrolyte hydration company Hydrant’s latest product is looking to keep consumers hydrated with a boost of energy. The company’s Hydrant + Caffeine Rapid Hydration Mix contains 100 mg of caffeine and 200 mg of L-theanine per packet.
The product, which joins the company’s flagship Rapid Hydration Mix, is formulated based on World Health Organization guidelines for oral rehydration, the company said, including three times as many electrolytes and 80% less sugar than the average sports drink. The mixes are lightly flavored with fruit juice. Hydrant + Caffeine will be available in lemon and orange flavors in packs of 30 individual packets.
“Proper daily hydration is the baseline for feeling alert and energized, and Hydrant’s Rapid
Hydration Mix provides more effective hydration than water alone,” said Hydrant co-founder John Sherwin. “We know sometimes you need that extra kick, so our new caffeinated formula
offers the well-documented benefits of combining green tea caffeine and L-Theanine, now paired with the most efficient hydration product on the market. We applied our rigorous research process to select these two ingredients in tandem and deliver on the performance that our customers have come to expect from us.”
Hydrant launched last year with a foundation in e-commerce. The company’s original Rapid Hydration Mix entered 46 Whole Foods Market stores in northeast New York and Connecticut at the end of September.