Hygiene Hero intros latest Vipstick Serum flavors

Intimate care and sexual wellness brand Hygiene Hero is expanding its Vipstick Serum line with the addition of three new flavors. 

The latest additions include pina colada, strawberry smoothie and juicy peach, which will be available beginning Aug. 10. 

"Our goal at Hygiene Hero is to revolutionize intimate care by combining clinically proven effective, high-quality skincare ingredients with delightful sensory experiences," said Michelle Yeh, founder and CEO of Hygiene Hero. "The new flavors of Vipstick Serum not only provide the superior hydration and heightened sensitivity our customers love, but they also add an element of fun to their intimate moments and indulgence to their self-care routine."

The products are formulated with natural ingredients and a 3xP BioComplex that can help protect delicate skin, as well as a postbiotic blend for microbiome balance, the brand shared. 

"I developed Vipstick Serum because I saw a big gap between the $10-$12 chemical-based, sticky (and often messy) lubricant gels in cheap plastic tubes and the expensive, mentally daunting hormone replacement therapy (HRT) for women who suffer from pains and discomfort in their intimate moments and need extra moisture and stimulation due to hormone changes, life stress, or genetic dryness," said Yeh. "Since we launched the original Vipstick Serum in fall 2023, the response has been incredible, with powerful testimonials and customer reviews coming in every day. We clearly have a product that people have been waiting for."