Hyland’s Naturals enters women’s health space

The trio of multivitamins are formulated to be all-in-one wellness solutions to help women at each stage of their lives, the company said.
Gisselle Gaitan
Online Editor
Gisselle
Hyland’s Women’s Health

Hyland’s Naturals is debuting a new category product launch — Hyland’s Women’s Health.

Featuring products that aim to provide multi-benefit support for women, the trio of multivitamins are formulated to be all-in-one wellness solutions to help women at each stage of their lives, the company said.

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“The highly anticipated introduction of Hyland’s Women’s Health not only marks our debut in a brand-new category, but it also doubles down on Hyland’s commitment to meeting consumers where they need us most,” said Annie Chen, Hyland's Naturals chief marketing officer. “At Hyland’s, we’ve earned the trust of parents as their partner in the adventure of keeping their families healthy. And now, we hope to build on that legacy with an impressive lineup that helps women at every lifecycle stage; think of us as your modern-day wing woman.”

To kick off its new launches, the brand is also launching its “Here For It” campaign, which takes a keep-it-real approach to communicating its position as a brand that takes a stand for taking care of consumers’ health through whatever life throws at them, the company said.

Products part of the collection include:

  • Total Loving Care Women’s Multi + PMS Rescue: A vegan women’s multivitamin with added PMS support to aid in easing cramps, mood swings and stress;
  • Easy Morning Prenatal Multi + Digestion & Morning Sickness: A prenatal vitamin that works to help support a baby’s development and the mother’s well-being; and
  • Rock on Menopause Multi + Youthful Skin: A multivitamin that works to help address some of the challenges of menopause including hot flashes, night sweats and mood swings. It also contains added support for skin health and is made for women aged 50 years old and older.

[Read more: Eight brands in women’s hygiene space band together for Tampon Tax Coalition]

Consumers can find Hyland’s Naturals’ new women-focused supplements available for purchase online.  

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