The centerpiece of Rite Aid’s new RxEvolution strategy for success is its Store of the Future, in which the retail chain is intent on bringing pharmacists out of their customary place in the back of the store, and prominently placing them front and center.
Jocelyn Konrad, Rite Aid’s executive vice president and chief pharmacy officer, said the mission of RxEvolution and the new store format is to unlock the value of its pharmacists to support its customers and communities.
“We want to ultimately enable our pharmacists to address mind, body and spirit of each of our customers, so that they don’t only get healthy, they get thriving,” Konrad said. “Most of the time our role is to create health outcomes, or to keep people healthy, or help when they have health conditions. We are taking that one step further and not only keeping people healthy, and not only driving wellness, but actually getting them to thrive and be their best selves.”
With an eye on helping patients attain this goal, Rite Aid debuted the Store of the Future in three markets, Etters, Pa.; Littleton, N.H.; and Moscow, Pa., where it is taking pharmacy services to new heights.
Rite Aid is opening Stores of the Future in Boise, Idaho and Virginia Beach, and several additional markets are set to be announced.
Konrad summed up the future best with these words: “Our tag line, ‘We’re not just going to help you get healthy, but thriving,’ is what the profession needs and deserves. It’s an exciting time to be a pharmacist, and an exceptional time to be a pharmacist at Rite Aid.”