Incogmeato by MorningStar Farms intros plant-based Chik’n Tenders

Chicken is getting a plant-based twist.

Incogmeato by MorningStar Farms is rolling out its new line of plant-based Chik’n Tenders, which will be available in two flavors — original and sweet bbq.

Created to capture the feel of tear-apart chicken tenders, the product was formulated with technology that creates fibers to mimic the texture of real chicken, the company said.

“Our new Incogmeato Chik’n Tenders are a game changing experience for the flexitarian chicken-loving consumer who wants to try plant-based but isn’t finding an option that stacks up to the real thing,” Sara Young, the general manager of plant-based proteins at Kellogg said. “Chik’n is a huge opportunity to recruit flexitarian eaters to the meatless category; we know plant-based chik’n household penetration is just north of 5%, leaving a huge upside worth over $200+M.”

Made with non-GMO soy and no artificial flavors, Incogmeato Chik’n Tenders are now available at select Walmart, Kroger, Meijer, H-E-B, Wegmans and Southeastern Grocers locations.