Inside Beauty: Ulta Beauty’s new store layout focuses on editorial storytelling

A new entry into DSN’s Inside Beauty video series has made its debut.

This time around, Editor-in-Chief Nigel Maynard caught up with Monica Arnaudo, chief merchandising officer at Ulta Beauty, to get a look at the retailer’s new store layout, which focuses on elevating the customer experience.

Arnaudo discusses how the retailer works with brand partners to showcase their new exciting products at the front of the store and the storytelling approach taken with the displays. 

Watch the full video above to get a glimpse at what the future of Ulta Beauty looks like.