ARMONK, N.Y. — Coming off a Thanksgiving weekend chock full of sales gains, it appears retailers also fared well on Cyber Monday, according to a new report by IBM.
Online sales were up 33% over 2010, while consumers' average order value increased 2.6% from $193.24 to $198.26. Additionally, mobile sales reached 6.6%, compared with 2.3% in the year-ago period, with 10.8% of people using a mobile device to visit a retailer's site, up from 3.9% in 2010, IBM said.