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When it comes to health and beauty purchases, social influence trumps TV ads
MT. KISCO, N.Y. — Increasingly, social media is leveling the playing field for small- and mid-sized brand marketers, opening new, more affordable and more effective avenues to communicate with consumers versus such traditional media as TV and radio. And new research suggests the balance of power already may be tipping in favor of social marketing, particularly in certain categories and definitely among certain consumers.
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Healthy names of food products may deceive dieters
COLUMBIA, S.C. — A new study conducted by researchers at the University of South Carolina found that unhealthy food products that tout healthy names may dupe dieters into considering them as good-for-you items.
"The Impact of Product Name on Dieters' and Non-Dieters' Food Evaluations and Consumption" found that among more than 520 study participants, dieting tendency has no effect on product evaluations if foods carry a healthy name, such as salad, although dieters are more mindful if a product touts a name that is considered unhealthy, such as pasta.