INSIGHTS AND PERSPECTIVES

WHAT IT MEANS AND WHY IT'S IMPORTANT — "Try the brand of health-and-wellness products our pharmacists recommend," reads a new ad from Walgreens that hit Sunday papers this past weekend, extolling the virtues of the Walgreens store brand. This should serve as a wake-up call to the vendor community — particularly, over-the-counter manufacturers — that retailers are putting a greater emphasis on private label than ever before.

CHICAGO — Hispanics will wield $1.2 trillion in buying power in less than a year, the SymphonyIRI Group and partner Synovate noted Wednesday in a new joint market research report.

The two companies created HispanicLink to help retailers and manufacturers more effectively develop marketing and merchandising programs to reach this burgeoning demographic. The analysis included intel on Hispanics’ shopping habits, cooking, eating and drinking behaviors, health-and-wellness practices and their media preferences.

SOUTH SAN FRANCISCO, Calif. — Women with ovarian cancer who received a drug made by Genentech lived longer without their disease becoming worse, according to a late-stage clinical trial.

Genentech, part of Swiss drug maker Roche, announced results from its phase-3 “OCEANS” study, in which women with recurring ovarian cancer received Avastin (bevacizumab) with gemcitabine and carboplatin, both chemotherapy drugs, followed by use of Avastin alone.

SAN DIEGO — Medication education can help patients with diabetes stay compliant with their medication regimens, according to a new study published in the February issue of the journal Annals of Pharmacotherapy.

CHICAGO — With many businesses implementing customer reward programs to drive sales, it seems that the ones that promise everyday value and rewards fare better than their counterparts, according to new research.

The Recommendation Index, conducted by marketing agency Zocalo Group and M/A/R/C Research, analyzed 1,000 reward program participants, who were asked about brands they most often positively and negatively recommended, and the attributes they used to make their recommendations.

CHICAGO — While many consumers tend to choose less expensive products when times are tough, lower-income Hispanics that predominantly speak Spanish tend to buy brand-name personal care products at a higher rate than their English-dominant counterparts, according to recent research by Mintel.

BENTONVILLE, Ark. — Sam's Club pharmacies, which ranked highest among retailers in the prescription ordering and pickup process category in the J.D. Power and Associates 2010 U.S. National Pharmacy Study, is expanding its services this month.

Throughout the month of February, Sam's Club is emphasizing its pharmacy segment by offering customers a free prescription checkup on any medication, as well as a free 10-count sample of its Member's Mark fish oil supplements (except in Puerto Rico-based stores).

WHAT IT MEANS AND WHY IT’S IMPORTANT — As much as the Affordable Care Act was a tough pill to swallow for many conservatives, the flexible spending account changes may be the first piece of what many consider to be "bad medicine" to be reversed this year. Incentivizing self-care is better medicine for all constituents.

(THE NEWS: Report: Legislation restoring FSA OTC coverage is coming. For the full story, click here)