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Americans need more faith... in fiber
WHAT IT MEANS AND WHY IT’S IMPORTANT Not eating enough fiber doesn’t kill you. But the disease states that result from a poor fiber diet do. Not a believer? Then you too may be a victim of IDS (irrational disbelief syndrome), the tongue-in-cheek faux condition that Fiber One touts as being the No. 1 cause behind America’s lack of fiber faith.
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CVS' Pharmacy Advisor aids vertically integrated pharmacy-PBM model
WHAT IT MEANS AND WHY IT'S IMPORTANT The launch of CVS Caremark's Pharmacy Advisor program is important on several fronts; not only does it further strengthen the company's foothold on the frontlines of health care and help curb healthcare costs (in this case targeting patients with diabetes), but it also serves as yet another indicator of the importance and benefit of the company's vertically integrated pharmacy-PBM model.