INSIGHTS AND PERSPECTIVES

Alphonso’s TS Kelly breaks down the various ad strategies of companies marketing OTC analgesics — all of whom are looking to keep their market share as private-label products grow theirs.

Watch Drug Store News’ interview with Leon Nicholas, vice president of retail insights and solutions at WestRock, a supplier of paper and packaging designs, about how packaging is evolving alongside the larger retail environment.

Innovation’s executive vice president of global business development, Doyle Jensen, discusses how the pharmacy automation company uses partnerships and technology to keep pharmacy fulfillment competitive and intelligent.

LexisNexis Risk Solutions’ Rene Lopez discusses how pharmacies can stay ahead of those looking to steal pharmacy portal data.

Boomerang Commerce’s Gary Liu offers insight into what it takes for brands to effectively sell to the digital shelf.

David Orgel takes a look at how retailers can court Gen Z consumers, whose buying power could soon rival their tech-savviness.

Alphonso’s TS Kelly breaks down the companies making investments in advertising for cold and flu remedies even amid warm weather — and the market it might reach.

According to a study by Benefitfocus, retail employees are taking on more health plan costs and high-deductable health plans are becoming more prevalent — and more expensive.