The inspiration for innovation
Dubitsky found inspiration in personal user experience as well as data related to ingredients when he co-founded eos. First, he noticed the size of his wife’s purse and likewise the size of bags other women commonly carried and wondered how they could find anything in them, let alone a small tube of lip balm. Then he was shocked when he saw data about the amount of petrochemicals the average woman ingested from her lip balm and lipstick. “I thought we could make something that was beautiful and findable, and that didn’t include petrochemicals…and that became eos,” Dubitsky said. In many instances, Dubitsky says it’s something that’s bothersome that is motivation to find an alternative or create one.
When it comes to how to continue to innovate, Dubitsky says he is always writing, drawing, sketching, observing behaviors, and looking at all sorts of unrelated categories, and he empowers his team to do the same. Romero not only finds further inspiration in data, he also looks to social media to see how customers are documenting their results and sometimes using products in an unexpected way. “Our customers post videos of themselves using the products and there have been instances where they are using it in ways we hadn’t thought of. It’s great to see them getting creative in how they use it and continuing to get great results.”
HRG has always advocated that new products are the lifeblood of retail. The new launches that fill an unmet consumer need are the ones that will have a long product life cycle.
Megan Moyer is HRG’s corporate marketing manager. HRG is in the details of retail, working with product manufacturers, distributors, retailers, technology partners, and other industry organizations to provide data & analysis, shopper experience, brand development, fixture coordination, and retail communications solutions. HRG reviews new health, beauty, and wellness (HBW) items every month and assesses their potential for longevity in the monthly Products to Watchfeature in Drug Store News as well as the annual Future 50 list. HRG works with Colgate-Palmolive and Digital Beauty Group providing various brand-building programs and space management projects.