Instacart broadens retail expansion of SNAP benefits for online groceries

Instacart has rolled out a series of retail expansions that will allow its shoppers to use their Supplemental Nutrition Assistance Program, or SNAP benefits, for online groceries and same-day delivery. 

The expanded list of retailers who will be partaking includes Food City, Gordon Food Service, Hy-Vee, Schnucks, and additional Kroger banners including Baker's, City Market, Dillons, Fred Meyer, Gerbes, Harris Teeter, King Soopers, Marianos, Metro Market, Pick n' Save, Smith's and QFC. 

Through this broadened availability, the company now offers online SNAP acceptance from more than 170 retail banners spanning more than 14,000 stores. 

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“We’re committed to offering families access to fresh food through an accessible and affordable online shopping and delivery experience. By expanding with retailers, we're giving SNAP families greater dignity of choice, and helping many experience—for the first time—the convenience of having groceries from these retailers delivered to their doorstep,” said Sarah Mastrorocco, vice president and general manager of Instacart Health. “The USDA reported that 41% of SNAP households have kids. We’re proud to bring SNAP online with these trusted retailers, helping ease the grocery shopping burden for caregivers by offering greater value, and unparalleled online selection and choice to SNAP families across the country.”

To use SNAP benefits to shop from the more than 170 retail banners available on Instacart, customers can simply add their SNAP payment card to their Instacart profile. At checkout, SNAP users can select how much of their benefit they would like to allocate to eligible items in their order.

In addition, Instacart also offers a discounted Instacart+ membership for SNAP participants.