Instacart’s electronic shelf labels roll out to Schnuck Markets

Instacart’s electronic shelf labels, also known as its Carrot Tags, are rolling out chainwide at Schnuck Markets. 

Carrot Tags feature a pick-to-light functionality that integrates into a retailer’s electronic shelf label’s hardware to enable the functionality, the company shared. 

Schnucks is implementing use of the tags in its stores, allowing Instacart shoppers to activate items from their shopping list while utilizing the Instacart Shopper App. 

“As our first retail partner to introduce Carrot Tags’ pick to light functionality chainwide, we’re incredibly excited by the telling results of our partnership. Because Schnucks is using pick to light, we’re seeing an increase in found rates, which in turn provides higher order quality and customer satisfaction,” said David McIntosh, VP and GM of Connected Stores at Instacart. “Schnucks has long served as a leading-edge partner for Instacart, especially when it comes to adopting our Connected Stores technologies like Caper Carts and Eversight. We look forward to building the future of grocery alongside Schnucks for years to come.”

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In addition, Carrot Tags also will soon be connectable to Caper Carts, allowing shoppers to easily locate items on the shelf. 

“We’re always striving to give our customers the most reliable online experience, and Carrot Tags’ pick to light functionality has helped us ensure our customers receive exactly what they ordered,” said Bob Hardester, Chief Information & Supply Chain Officer at Schnucks. “As we continue to digitize our stores, we believe that Carrot Tags is an integral part of our omnichannel approach—especially once they connect to customer-facing technology like Caper Carts. From electronic shelf label software to smart carts to an e-commerce platform, Instacart’s technologies help us meet our customers, no matter how they choose to shop.”