InStep Health, NCPA partner to enhance patient outcomes
InStep Health, a provider of in-store marketing solutions, and the National Community Pharmacists Association are joining forces to provide local independent pharmacies with turnkey marketing and education solutions.
Independent pharmacists who participate will have access to InStep Health’s in-store marketing displays, product samples and educational materials designed to enhance customer engagement, elevate brand awareness, boost revenue and increase profits in local pharmacies. The marketing activations are offered to pharmacists and store locations for free.
As the role of community pharmacists has expanded in recent years, many provide integrative and collaborative health services in addition to administering and dispensing prescriptions. Independent pharmacists are at the forefront of personalized patient care, representing a $94 billion marketplace. This partnership will further support these healthcare professionals in their evolving roles.
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Independent pharmacies and their customers will benefit from InStep Health’s comprehensive turnkey solutions, which seamlessly connect pharma and OTC brands, healthcare providers, pharmacists, patients and consumers. Its educational and engaging digital and in-store messaging guides individuals every step of the way through their wellness journey. Support materials include an inStore Pharmacist Education Kit and the newly updated inStore Pharmacy Display, which delivers at-shelf marketing highlighting healthcare brands. These solutions, traditionally seen only in big-box chains and available at no cost to the store, stimulate healthcare discussions between pharmacists and customers.
“We are thrilled to partner with the NCPA to bring our proven in-store marketing solutions to independent pharmacies nationwide,” said Jason Wilkinson, registered pharmacist and InStep Health’s senior vice president of retail and client solutions. “Empowering these vital healthcare providers with the tools they need to create actionable customer experiences, uplevel their services, drive incremental script revenue and build strong brand loyalty is a significant step toward ensuring their success in today’s competitive marketplace.”
NCPA CEO Douglas Hoey said the partnership allows small, independent pharmacies to have the robust in-store marketing support mostly reserved for big retail chains.
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“It makes our members more competitive. Now they can have the same health promotional collateral customers commonly find in the chains and big-box stores,” Hoey said. “And there’s no cost to our members, which is a huge advantage, especially during these tough times.
“By partnering with InStep Health, we’re giving our members access to no-cost, innovative marketing solutions designed for their unique needs," Hoey added. "It has the potential to boost sales, engage patients, boost profits and improve health care. It’s a great benefit for our members, and we’re excited for them to start seeing results.”
This partnership underscores InStep Health’s dedication to supporting community pharmacies and recognizing their crucial role in the health care ecosystem. By equipping these pharmacies with innovative marketing solutions, InStep Health and NCPA ensure that independent pharmacists can continue offering personalized and premium care to their communities.
By clicking here, pharmacists can sign up for the InStep Health inStore network for free and equip their community pharmacy locations with our in-store marketing activations.