Jennifer Lopez, Alex Rodriguez bring Tiller & Hatch to Walmart
Walmart is now adding a new line of wholesome meals offered to its stores.
Tiller & Hatch Supply, a brand of high-quality and wholesome meals, which is backed by Jennifer Lopez and former MLB player Alex Rodriguez, is now available at the retailer.
The brand, developed in partnership with Launched.LA features eight dishes created by Bruce Hecker of Bruce’s Catering, who serves the entertainment industry.
In addition, a portion of the proceeds from all sales are to benefit a variety of shelters and charities working to fight hunger, the company said.
"This is an option we wish had been available to our families growing up," Alex Rodriguez said. "We are committed, like Tiller & Hatch, to doing good. This partnership offers us the opportunity to provide affordable and nutritious meals to families across America while making significant charitable contributions to shelters and food-based charities across the country."
Consisting of frozen meals designed for the pressure cooker, Tiller & Hatch’s portfolio includes artisanal pastas, stews and soups created with quality ingredients, meat without added hormones or antibiotics, and no artificial flavors or colors or added MSG, the company said.
"We are thrilled to introduce the Tiller & Hatch brand to consumers and to the Launched.LA portfolio. We are redefining the frozen meal - eliminating time in the kitchen and maximizing time at the dinner table making family memories over delicious meals, all at a reasonable price," Sean Kane, the co-founder of Launched.LA said. "Partnering with Alex and Jennifer was a natural fit; they both understand the importance of family time and are committed to making healthy and nutritious meals available to all families, which is the foundation of Tiller & Hatch."
Starting at less than $3 per serving, Tiller & Hatch meals can feed a family of four or less for less than $12, the company said.
To purchase, shoppers can choose between a subscription delivery option or buy in-store at Walmart.