Jesse Yeung joins EnsembleIQ as VP of marketing

Drug Store News’ parent company, EnsembleIQ, is welcoming a new executive.

Jesse Yeung has joined the company in the newly created role of vice president of marketing.

In this position, Yeung will be responsible for EnsembleIQ’s marketing strategy, including brand marketing, marketing communications and marketing operations that fuel audience engagement, revenue and business growth.

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“We are fortunate to have Jesse to lead our marketing efforts. He brings a wealth of experience in the business-to-business food service, grocery and meetings/events industries to this important position. Jesse’s role is vital to increasing awareness of EnsembleIQ and our properties in retail, health care and hospitality,” said Joe Territo, EnsembleIQ executive vice president of content and communications.

Yeung has had a long career at Informa Connect. Most recently, he was the marketing director responsible for leading an integrated marketing strategy for digital and event brands in the restaurant, food service, catering, grocery, meetings and special events industries.

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A strategic and data-driven marketer, Yeung has extensive audience development, demand generation, content marketing and event marketing expertise supporting B-to-B content and event brands. He also previously worked at Penton.