Jif packages natural peanut butter in squeezable pouch

Jif is expanding the types of peanut butter available via squeezable pouches.

The brand announced that it would be launching its Natural Squeeze Creamy Peanut Butter Spread in the packaging, which allows users to perfectly portion just how much of the snack they want on their foods.

Made with five ingredients and 90% peanuts, the peanut butter contains no preservatives or GMOs, the Orrville, Ohio-based company said.

“We’re excited to expand our innovative Jif Squeeze product line, giving Jif peanut butter lovers more ways to enjoy,” Jake Calhoun, director of brand strategy for the Jif Brand said. “Now you can get the last ounce of squeezable, creamy goodness in an additional variation — because it's That Jif'ing Good!”

Available in a 13-oz. pouch, Jif Natural Squeeze Creamy Peanut Butter is available online and at select retailers.