Jool Baby, Bazzle Baby earn top honors at ECRM Baby & Infant program
Jool Baby won the Drug Store News Buyers' Choice Award for its Potty Ladder at ECRM’s Baby & Infant Program held in July. Bazzle Baby was a finalist for its Anchor Feeding Set.
The products were selected from dozens of entries submitted by participating suppliers. Buyers were able to evaluate each entry and cast their votes based on product packaging and innovation via the Drug Store News-branded Buyers Choice Awards section of the ECRM Connect platform.
“Retail buyers are very interested in solutions that can help make new parents’ lives easier,” said Tony Giovanini, senior vice president of general merchandise for ECRM. “Our Buyers' Choice Award winners have developed innovative products that help with two key areas that can be challenging for any parent — feeding and potty training. Congrats to both winners.”
Jool Baby was founded by young parents looking to make their home a safe and comfortable environment for their four little ones. The New Jersey-based company focuses on developing childcare solutions that are innovative and aesthetically pleasing at a value. Its products can be found in retailers such as Target, Burlington, and Ross, and on the e-commerce sites of Amazon, Walmart, and Target.
The company's Potty Ladder combines a user-friendly potty with a convenient ladder. The potty features a soft cushioned seat and handles for added stability and convenience, and the non-slip texture on the bottom keeps the seat steady, further promoting stability and confidence. The ladder features two steps and an adjustable height, making it compatible with any home toilet. The product folds up for easy storage when not in use.
This is the second Buyers Choice Award win for Jool Baby; it previously won in 2019 for its Baby Folding Travel Potty.
Bazzle Baby is a baby accessory and lifestyle brand creating products meant to help families navigate the major milestones in children’s lives. The brand launched with the introduction of the first bandana bib to the Unites States and has expanded its offerings to include a complete line of solutions for sleeping, teething, feeding and more. Its products are sold in leading digital e-commerce platforms, specialty boutiques and big-box retailers across the United States, Canada and Asia.
The Bazzle Baby Anchor feeding set was curated to offer style and convenience for parents of little eaters. It’s made of 100% BPA free silicone and is designed for baby-led weaning, purees, or transitioning into solids. Its Foodie Bibs have an extra-large pocket to catch mess and roll up and button closed for easy cleanup or storage. The Anchor Feeding Plate and Bowl have a strong suction design to keep them secured to any flat surface to prevent spills or flips, and the bowl offers a teething spoon + lid for easy portability. The stain-resistant material can be rinsed with soapy water, wiped clean or put in the dishwasher.
The set includes two adjustable Foodie Silicone Bibs, Anchor Plate, and Anchor bowl with lid + spoon, and is targeted for children ages 4 to 36 months.