Kashi premieres keto-friendly cereal

Kashi is expanding its cereal offerings with a brand new launch.

The latest from the natural food brand is Kashi Go Keto-Friendly Cereal, which just so happens to be its first offering tailored to those adhering to a keto lifestyle.

Made with 12 g of plant-based protein, the cereal contains 1 g of sugar and is available in cinnamon vanilla and dark cocoa flavors.

To get a slightly sweet flavor, the cereal is sweetened with allulose and monk fruit, and it also contains pea protein, lentil and chickpea flour, the company said.

“At Kashi, we believe in making eating well easy,” Melanie Hall, director of brand marketing at Kashi and registered dietician said. “We know that consumers are leaving traditional cereal behind to meet their evolving needs, adopting diets that limit sugar intake, increase protein content, and avoid grains. Our mission is to provide these consumers with a keto-friendly cereal that is nutritious, tasty, and is more affordable than other options on the market.”

Retailing at $4.99 per box, Kashi Go Keto-Friendly Cereal can be found at such retailers as Target, Kroger, ShopRite, Sprouts Farmers Markets and Amazon.com.