News Briefs

Kellogg’s is looking to add a little more color and flavor to breakfast with the launch of its latest cereal—Rainbow Krispies.

The company said the colorful new take on the classic Rice Krispies cereal features a fresh and fruity flavor and vitamin D in every serving.

“At Kellogg, we love providing breakfast options that set families up for a great day. When we discovered six in 10 Americans want to add more Vitamin D to their diets, we knew infusing this key nutrient into a fun, delicious breakfast option would be a great way to solve this need for many of our fans,” said Laura Newman, senior director of brand marketing at Kellogg Company. “Whether you're looking to increase your daily Vitamin D intake or hungry for a tasty bowl of colorful goodness, Kellogg’s Rainbow Krispies are here to add a boost to even the most mundane mornings!”

Made with 8 g of whole grains and nine vitamins and minerals per serving, Kellogg’s Rainbow Krispies come in an 11.1-oz. box that retails for $4.99 and a 17.8-oz. box for $5.99 at retailers nationwide.

International Delight is taking inspiration from emerging food and dessert-inspired products by launching its latest creamer variety—cinnamon churro.

“The team at International Delight is deeply connected to food and beverage trends, in search of what international inspired flavor our core consumer will be most excited to try next,’” said Kallie Goodwin, vice president of marketing for International Delight. “From Churrerias popping up across the U.S., to recipes trending on TikTok, it was clear Churro is a trending flavor and we are proud to be the first creamer brand to bring it to life, adding more joy to coffee cups across the country!”

Consumers can find International Delight’s cinnamon churro creamer available at major retailers for a limited time.

Red Bull is gearing up for warmer temperatures with its latest Edition series flavor.

Summer Edition Juneberry is a limited-time offering that contains notes of juneberry, red grape, cherry and red berries with a slightly floral finish.

“Reaching new heights represents going for new things and not holding yourself back. You never know until you try,” said Red Bull athlete and professional rock climber Sasha DiGiulian. “Summer is a great time to get out and push yourself a bit. Take a new adventure, start down the path of something you’ve always wanted to do. Even if you fail or it doesn’t work out – which for sure happens to me — you learn from it and grow.”

Available in a sky-blue-colored matte can, Red Bull Summer Edition Juneberry will be available as an 8.4-fl-oz. and 12-fl-oz. can, as well as in a four-pack beginning April 3 at Walmart and nationwide on May 1.

Sigma Beauty is rolling out a new line of products—Cream Blushes. 

The company said the products are designed to give cheeks a radiant and dewy pop of color. The products are made with jojoba oil, sunflower seed oil and vitamin E. 

Featuring a lightweight formula and texture that blends into the skin for a natural-looking finish, the blushes are available in four shades, including: 

• Coral Dawn: A fresh melon sheen;
• Pashmina: A salmon rose sheen;
• Nearly Wild: A pomegranate sheen; and
• Cor-de-Rosa: An earthy rose sheen.

Retailing for $30 each, Sigma Beauty’s new Cream Blushes are available for purchase online.

Vera Wang House is bringing an elegant yet edgy fragrance to shelves.

The Vera Wang Rock Princess scent is a dark, fruity and floral eau de toilette containing notes of juicy peach layered with hints of jasmine, rose and a warm vanilla and amber background. 

Resonating with Vera Wang’s signature layering, intricate draping and attention to detail that pays homage to her fashion designs, the new fragrance also comes in a bottle that channels all the aesthetics of the early 2000s beauty era, the company said.

Retailing for $60, Vera Wang Rock Princess will be available at Walgreens, JC Penney and other national mass retailers.

Maesa’s Kristin Ess brand has expanded its retail distribution.

The luxury hair care and styling products are now available at Walmart stores, which support the brand’s mission to offer salon quality products at an affordable price, the company said.

More than 2,000 Walmart stores and Walmat.com will carry the Signature Shampoo and Conditioner, as well as the Weightless Shine Leave-In Conditioner and Style Reviving Dry Shampoo.

“We are very excited to introduce the Kristin Ess brand to the Walmart consumer.  The brand is poised for success with this expanded distribution offering the consumer what they are looking for – performance driven haircare at an affordable and accessible price point,”  said Hazel Nussbaum, general manager for Kristin Ess. 

Kristin Ess products are vegan and cruelty-free, made for all hair types and textures, and salon tested.