Kellogg’s Nutri-Grain rolls out fruit, vegetables mash-ups

Kellogg’s is looking to help make snacking on fruits and vegetables a whole lot more enjoyable for children.

To do just that, the Battle Creek, Mich.-based company is rolling out not one, but three new flavor mashups from its Nutri-Grain brand.

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Made with 8 grams of whole grains per serving, the new bars are available in three flavors, including strawberry and squash, apple and carrot, and chocolatey banana.

“We’re always looking to create fresh flavor combos at Kellogg’s, and Nutri-Grain never stops innovating to offer parents new ways to serve breakfast and snacks their kids will love and that they can feel good about,” Sarah Reinecke, senior marketing director at Kellogg said. “We know that balancing what parents want with what kids enjoy eating is the true winning combination.”

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All three new flavor mashups will hit retailers’ shelves nationwide throughout the month of January.

Kellogg’s Nutri-Grain soft-baked breakfast bars in strawberry and squash, and apple and carrot will come in an 8-count box that will retail for $3.99. The chocolatey banana bites will come in a 5-count box for $3.69 and a 10-count box for $5.79.