Kellogg’s reinvents Club, Town House crackers

Kellogg’s is adding a new twist to two of its popular cracker brands.

New to the company’s portfolio are the Club Crisps and Town House Dipping Thins, which are thinner and crispier versions of its crackers, the Battle Creek, Mich.-based company said.

“Our innovation and research and development teams are continuously re-imagining our iconic crackers, looking for ways to give snack lovers even more ways to enjoy our brands,” Zach Wyer, the director of brand marketing at Kellogg’s Crackers said. “I think we really knocked it out of the park with these new Club Crisps and Town House Dipping Thins! Whether you’re looking for a savory snack for the family or the perfect partner for your dips, you won’t be disappointed with these new varieties.”

Club Crisps are available in sea salt and ranch flavors, while the Town House Dipping Thins come in in sea salt and black pepper options.

Consumers can find both new launches at retailers nationwide. Club Crisps come in a 7.1-oz. bag that retails for $4.19, while the Town House Dipping Thins come in a 9-oz. box for $3.89.