Kind rolls out Frozen Smoothie Bowls

Kind is putting a new, frozen spin on breakfast.

The brand is rolling out its new Frozen Smoothie Bowl line, which features a fruit and almond milk base and is topped with nut butter and granola.

“Since day one, Kind has been committed to upholding our brand promise — to create innovative, premium foods that are both healthy and tasty,” Daniel Lubetzky, Kind founder and executive chairman said. “While this category is new for us, it’s consistent with how we’ve always entered new aisles — with an eye to elevate people’s overall experience, while adhering to our Kind Promise.”

Containing 9 g of added sugar and 7 to 8 g of protein, the line is available in four flavors — almond + mango pineapple passion fruit, almond + triple better açaí almond, almond + chocolate banana, and almond + peach kiwi greens.

“While we’re best-known for nutrition bars most often consumed on-the go, we’re continuing to prioritize innovation that cuts across categories and day-parts,” Lubetzky said. “We’ve all been told that breakfast is the most important meal of the day, and the Kind Promise plays well within this evolving category where yogurt, smoothies, granola and other better-for you-options have come into favor with increasingly health-conscious consumers.”