Kneeland Marketing to provide services to Finch, GRX Marketing
Nicolle McClure, owner and president of Finch Marketing and GRX Marketing, announced that her companies have retained the service of Bruce Kneeland, principal consultant of Kneeland Services, to assist with accelerating Finch and GRX Marketing’s overall growth.
Kneeland has an extensive background in the pharmacy industry and is a well-known figure in the marketplace. Before setting out on his own and establishing Kneeland Services in 2002, Kneeland served many years as an executive with several major companies, among them Medicine Shoppe International, Health Mart and the Family Pharmacy (now Good Neighbor Pharmacy).
Kneeland’s primary role will be to represent Finch Marketing.
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“I have known and collaborated with Nicolle for about 10 years now, and am continuously impressed with her integrity, creativity, and ability to surround herself with top-notch talent,” Kneeland said, noting that companies trying to sell to pharmacies need to understand the time, financial and personnel challenges pharmacies face.
Kneeland pointed out that Finch Marketing’s experience, proven tools and methods can help companies of all sizes communicate the benefits they bring to pharmacy owners more effectively.
In selecting Kneeland, McClure cited Kneeland’s popular podcast program, “Pharmacy Crossroads,” and his experience in doing more than a dozen pharmacy road trips and scores of journal articles.
Finch Marketing, established in 2022, is a sister company to GRX Marketing. For more than a decade, GRX Marketing has provided customized and comprehensive marketing solutions to independent pharmacies across the United States. Finch Marketing is branching off to assist companies, large and small, to more effectively sell their products or services to pharmacies.
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“One of the things that makes Finch and GRX Marketing unique is the industry experience and knowledge we have," McClure said. "GRX Marketing started as an in-house agency for a small chain of pharmacies in the Midwest. The services we provide pharmacies are based off real-world experience with working for those pharmacies.”