Kroger debuts on-demand floral, sushi delivery on DoorDash
Kroger is rolling out floral and sushi delivery on the DoorDash marketplace from banner stores across the country. The new delivery option through DoorDash marks the latest expansion of the grocer's seamless experience, providing customers with even more opportunities to get fresh, affordable products, the company said.
“By offering customer-favorite sushi options and premium floral bouquets through third-party marketplaces we are continuing to evolve and meet customers where and how they are shopping," said Stuart Aitken, senior vice president and chief merchant and marketing officer. "Whether you are craving fresh, affordable sushi for lunch or want to surprise someone special with a gorgeous fresh floral bouquet, you can now have the items delivered in under an hour. Providing fresh, affordable products to customers using familiar channels is another step in our commitment to provide anything, anytime, anywhere for every customer, every time."
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After piloting the offering to customers in select geographies this fall, Kroger will now offer delivery from more than 900 sushi locations and 1,600 floral locations nationwide through DoorDash. On DoorDash's marketplace app and website, shoppers may purchase beautiful, custom-wrapped Bloom Haus by Kroger floral bouquets and freshly-prepared sushi, including rolls and combos, dumplings, poke bowls, bottled sauces and more.
Customer orders placed on DoorDash are prepared and packed by in-store sushi chefs and floral associates at Kroger's family of stores, with delivery facilitated by DoorDash Dashers directly to the customer's doorstep. Customers also can gift flowers or sushi to a loved one for on-demand delivery using the DoorDash gifting feature.
"As we accelerate our mission to help consumers access all the best of their neighborhood with convenience and ease, we're excited to collaborate with Kroger to offer a broad selection of their customer favorites on-demand," said Shanna Prevé, vice president, strategic partnerships and business development at DoorDash. "The trend toward convenience only goes in one direction as customers' expectations rise, and we're thrilled to continue to expand into the prepared foods and floral categories with Kroger to satiate a lunch craving or delight someone's day."
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Customers can shop their favorite sushi and floral products from Kroger on DoorDash now, with special promotions offered to eligible shoppers now through Dec. 24, 2022. Kroger's sushi and floral selection will be available on DashPass, DoorDash's membership program that offers members unlimited $0 delivery fees and reduced service fees on eligible orders over the minimum subtotal.