Kroger’s Boost membership launches nationally
Kroger is expanding upon its loyalty program by rolling out Boost by Kroger nationally.
The annual membership provides shoppers with unlimited free grocery delivery on orders more than $35, as well as fuel discounts of up to $1 per gallon and additional savings on its Our Brand products.
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“As customers continue to evolve how they shop and eat, this expansion of our loyalty program offers more personalized value in groceries and fuel, alongside easier access to convenient shopping solutions, such as delivery,” said Yael Cosset, senior vice president and chief information officer for Kroger. “We are committed to consistently delivering a best-in-class seamless experience with zero compromise — the fresh and quality products our customers want, how they want it and when they want it. We recognize this is especially important as our customers are facing an inflationary environment and rising fuel prices.”
Currently, Boost expands on savings currently available to customers through the retailer’s free loyalty program and is available in two annual membership levels — $59 or $99 — that offer free next-day delivery or free delivery in as little as two hours respectively, the company said.
In addition, Boost members are eligible for two times fuel points for every dollar spent, and savings on Our Brands products that include Murray’s Cheese, Vitacost, HomeChef, Simple Truth and Private Selection.
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“Boost contributes to our rapidly expanding seamless ecosystem, bringing value and convenience to many more families across America as we roll-out new delivery fulfillment centers,” said Bill Bennett, Kroger vice president and head of e-commerce. “Through Boost, Kroger is uniquely positioned to be Fresh for Everyone, making grocery delivery accessible to more customers through the industry's most affordable grocery delivery membership program. Combine this with our industry-leading fuel points program, we are confident we have built a differentiated membership program that our customers will love.”
During the last several months, Kroger piloted Boost in four divisions, which resulted in a growing number of new members and an increase in delivery sales compared to its non-Boost divisions, the company said.