Continuing a collaboration that began in 2018, Kroger is co-hosting a wellness festival with pop star Jewel in Cincinnati.
Kroger is holding its third annual “The Wellness Experience” event at The Banks in downtown Cincinnati, Aug. 20-21, 2021. In addition to Jewel, the grocer is partnering with events/consulting company Inclusion Companies LLC to produce the festival.
The Wellness Experience by Kroger is one of the largest wellness and entertainment events in the Midwest region. The two-day festival, presented by Molson Coors Beverage Company, will return after being postponed due to COVID-19 in 2020 with live music, celebrity-led workouts and cooking demonstrations, mental wellness talks, beauty demonstrations, panel discussions, a food expo, and family-friendly activities.
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"The events of the last year have put a significant spotlight on the importance of overall health," said Colleen Lindholz, president of Kroger Health. "It is more important than ever to foster empathy and open dialogue around our well-being, including physical, mental and emotional health. The Wellness Experience inspires and uplifts our full selves in an energetic, educational and fun way."
"It means a lot to work with a company like Kroger that believes in 'feeding the human spirit,'” said Jewel. “We need uplifting music, positive messages and wellness now more than ever, and I'm very grateful for their partnership. For me, it's been a dream to offer wellness to everyone for free.”
The Wellness Experience is an interactive festival and always-on digital platform. The platform hosts year-round events and fresh content, including recipes and tips for easier shopping and staying healthy.
This story originally appeared on Chain Store Age.