Kroger is forging a partnership with a known name in Atlanta to encourage people to get vaccinated against COVID-19. Atlanta Hawks guard Trae Young, "NBA on TNT" and Turner Sports are working with the grocer push for vaccination, particularly in underserved communities.
"Over the last year I have seen my community devastated by the impact of COVID-19,” Young said. "It's hit us harder than most. I've been so inspired by the work Kroger and their Kroger Health team are doing to help us get past this pandemic, and I'm honored to partner with them to drive awareness and education of the vaccine in Atlanta and around the country. As a young Black man, I understand the challenges our community faces. Young people and people of color are lagging behind when it comes to COVID-19 vaccinations, and I am passionate about helping bridge that gap."
Kroger said it has administered more than 4.7 million COVID-19 vaccine doses and continues to offer the vaccines and make them accessible with an online scheduling tool, walk-in appointments and off-site mass vaccination clinics. It also recently rolled out a giveaway to encourage vaccinations. The retailer said its recent efforts to encourage vaccinations is part of supporting the Biden administration’s goal of having 70% of adults receive at least one dose by July 4. Currently, the Centers for Disease Control and Prevention says 62.8% of adults in the United States have gotten at least one shot.
"Our Kroger Health team has been working on the frontlines of this pandemic since last spring, delivering quality, accessible healthcare services to Americans of all backgrounds," said Colleen Lindholz, president of Kroger Health. "We are passionate about bringing these services to the people who need them most, which includes communities of color.”