News Briefs
- 5/17/2024
La Roche-Posay broadens SPF portfolio with Anthelios UV Hydra launch
La Roche-Posay is introducing a new SPF offering — Anthelios UV Hydra Sunscreen with SPF 50.
Formulated for all skin types and tones, including dry skin, the product helps protect against harmful rays and is infused with hyaluronic acid for hydrated and healthier skin, the brand said.
Made to leave a dewy finish with a barely there texture that blends invisibly into the skin, it is powered by Cell-Ox Shield Technology to help protect the skin from free radicals caused by UV rays. It's also oxybenzone and octinoxate-free.
Retailing for $39.99, La Roche-Posay’s new Anthelios UV Hydra Sunscreen with SPF 50 is available online and at drugstores nationwide.
- 5/16/2024
Pringles intros puffed snacks, Mingles
Pringles is changing the way consumers think of its classic crisp snacks.
The brand has rolled out its first-ever puffed offering, Pringles Mingles, which are crispy on the outside and light and airy on the inside.
Each bite-sized puff mingles two flavors and comes in a bowtie-style shape inspired by its mascot, Mr. P.
“Our iconic Pringles can is part of our identity — and it's not going anywhere — but we're always looking for new ways to innovate and satisfy our fans' latest cravings,” said Mauricio Jenkins, US marketing lead for Pringles. “This puffy, airy snack not only gives fans a new way to experience Pringles, but its easy-to-share packaging creates a new way to enjoy their favorite snack with friends and family, whether munching at home for movie night, at a party or on-the-go.”
Available in three flavors—cheddar and sour cream, sharp white cheddar and ranch, and dill pickle and ranch—Pringles Mingles will roll out to retail shelves nationwide beginning in October.
- 5/16/2024
Rimmel tames brows with Kind & Free Brow Wax
Rimmel London has unveiled its Kind & Free Brow Wax. The product, which is a clear and universal brow wax, is designed to offer long-lasting hold and is easy to apply, the brand said.
The brow wax is is formulated without the use of perfume and mineral oils, the brand shared. It is also a cruelty-free, vegan and clean formula.
Retailing for $7.99, Rimmel London’s Kind & Free Clean Brow Wax is available for purchase wherever the brand’s products are currently sold.
- 5/15/2024
Chips Ahoy! cookies go gluten-free
The Chips Ahoy! brand is entering the gluten-free aisle.
The brand announced the launch of its gluten-free chocolate chip cookie, which will be a permanent addition to its lineup.
“When we set out to create our first Chips Ahoy! Gluten Free cookie, we didn’t want it to be a good gluten free cookie, we wanted it to be a great cookie that's also gluten free,” said Jainette Quinones, brand manager Chips Ahoy! Innovation. “I am proud to say that our innovation team has succeeded— the new Chips Ahoy! Gluten Free cookie is an absolutely delicious cookie that everyone can enjoy.”
Chips Ahoy! Gluten Free is now available for purchase in the gluten free aisle of stores.
- 5/15/2024
Walgreens celebrates Memorial Day with military, veteran discount
To honor the service and sacrifices of Americans who served in the armed forces, Walgreens is offering a Memorial Day weekend discount to all veterans, active-duty military personnel and their immediate family members, including the families of those who lost their lives in service to their country.
Beginning May 24 through May 27, customers with a myWalgreens membership and valid military ID or proof of service will receive 20% off regularly priced products at any Walgreens or Duane Reade drugstore nationwide.
- 5/13/2024
C4 Energy, Hawaiian Punch launch new beverage
C4 Energy has a new collaboration with Hawaiian Punch in the works that includes beverages with nostalgic tropical fruit juice notes.
The full C4 x Hawaiian Punch line of products will include a variety of Pre-Workout Powders, Performance Energy and PeptiPump products. The flavor profiles of the beverages include pineapple, passion fruit, papaya and guava juices.
To correlate with the launch, C4 is rolling out a campaign that includes social content with athlete and boxing talent, in-store activations, merch and partnerships with Overtime Boxing and Top Rank Boxing.
The new collaboration is available to shop wherever C4 products are currently sold.