LaCroix rolls out naturally essenced flavors

LaCroix has got some new beverage options rolling out to shelves.

The Fort Lauderdale, Fla.-based company announced the launch of a trio of new varieties, which feature naturally essenced flavors.  

New launches include Beach Plum, Black Razzberry and Guava São Paulo, which will launch first at select retailers across the country and then expand availability nationwide during the spring, the company said.

“Consumers responded overwhelming to the most recently introduced LaCroix flavors of LimonCello, Pastèque and Hi-Biscus. We anticipate the unique trio of Beach Plum, Black Razzberry and Guava São Paulo will instantly capture the hearts and palates of LaCroix fans,” said a company spokesperson. “LaCroix is committed to bring joy and good health to America through creative innovation. We aspire to delight our loyal consumers with unique and delicious taste and beautiful packaging — along with a boost of faith, trust and authenticity.”