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The Laughing Cow rolls out plant-based, to-go snacking options


The Laughing Cow is expanding its snacking offerings by launching blends cheese spreads and portable cups.

Infused with bold spice and herbs, the blends cheese spreads contain plant-based ingredients and 2 g of protein per serving in three flavors — chickpea and cheese with herb, lentil and cheese with curry, and red bean and cheese with paprika.

The Laughing Cow and Go portable cups were created to fit into cupholders and pair its original dippable cheese with whole wheat breadsticks. Featuring 140 calories per serving and 5 g of protein, available flavors include creamy original with whole wheat breadsticks, creamy white cheddar with pretzel breadsticks, and creamy herbs with multigrain breadsticks.

“We’re thrilled to kick off the new year with new and exciting innovations,” USA brand director Zach Fatla said. “The launch of these products shows the evolution and adaptability of The Laughing Cow to consumer snacking trends. We’re bringing big flavor, real ingredients and portability forward as part of a strong lineup of products, including our current variety of original wedges.”

Found in the refrigerated aisle of grocery retailers nationwide, The Laughing Cow’s Blends cheese spreads retail for $3.29, while The Laughing Cow and Go line retails for $2.49 each.

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